7 Ideas for Generating More Leads in Your Business

 

   

No matter what business you are in, you need prospects. You need people to market to, in the hopes of turning those leads into customers. Businesses both online and off can benefit from the following 7 you ways to generate more leads to fill your sales funnel, build your email list and hopefully turn into cash-paying customers.

 

1 – Start a Podcast

 

It seems everyone has a blog, but few marketers have podcasts. Video and audio podcasts can engage your audience much better than a text-based approach.

 

2 – Have Twitter Do the Work for You

 

FollowerWonk.com helps you analyze the behavior of your followers on Twitter. You can also find industry influencers and connect with them, find out what time your followers are the most active on Twitter, and reach the people that are interested in your niche.

 

3 – Publish Information Frequently and Regularly

 

Imagine these two scenarios. You have 2 almost identical websites offering similar products and services. It looks like either site can help with your situation. One website publishes an informative blog post, videos and a podcasting episode every week. The second site rarely updates its content. Which one will you do business with?

 

Adding information to your blog or website frequently, and on a regular schedule, improves your chances of connecting with your audience.

 

3 – Harness the Power of Information Databases

 

Data.com is just one of many websites where you can find potential leads for your business. You have access to company contact information and other relevant data which allows you to target exactly the businesses and individuals who are the perfect prospects for what you are offering.

 

4 – Develop a Presence on LinkedIn

 

LinkedIn has hundreds of millions of regular users. It is a professional version of social media sites like Facebook or Pinterest, offering several ways to publish material that you can use to drive serious business professionals back to a landing page or lead generation funnel.

 

5 – Answer Questions on Q & A Sites

 

People online flock to websites like Quora, Yahoo Answers and WikiAnswers to ask questions about any and all topics. This is a way to prove yourself as an informed leader in your field. The search engines on these sites allow you to target a particular question or topic, and when people see your answers, you can lead them back to your website.

 

6 – Record Helpful Videos

 

There are dozens upon dozens of video sharing sites that attract millions of frequent users. YouTube and Vimeo are just two of the many web properties where you can host videos where you solve real problems in the lives of your prospects. Video “connects” with your target market much better than text-based content.

 

7 – Host a Contest

 

Contest-hosting sites such as RaffleCopter, WooBox and PageModo help you run a simple contest on social media sites. When people think they have a chance to win a valuable prize, they will sign up to your email list or newsletter. A veteran strategy here is to offer consolation prizes to everyone who does not win a main prize.

 

 

 

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What Are Limiting Beliefs and How Do They Impact Your Life?

 

As the name suggests, limiting beliefs are personal beliefs or conceptions that prevent us from doing certain things. This could be something simple and common such as not thinking you have time for certain things during the day, or it could be something more drastic such as an irrational fear of cats or not wanting to use a certain color.

What are some of the most common limiting beliefs?

As much as we try to make ourselves believe we are free spirits, each of us has beliefs which we cannot seem to overcome. Most of the time, these beliefs come from our childhood and the way we were brought up. Some children grew up in homes where their parents didn’t inspire confidence in them, or perhaps they put them down in an attempt to make them try harder, either at school or at home.

I can’t change who I am.

This belief limits us in terms of changing and progressing with our own personal lives. While aspects of your personality won’t change, there are many things that you can change about yourself, and the first step is believing that you don’t have to be stuck in the same old ways for the rest of your life.

I’m not motivated enough.

Whether it’s finding a job, studying for a degree or going out each morning for a run, many of us believe that we’re just not motivated enough and we can’t change that. Not many people are naturally full of motivation and commitment, so it’s something you need to train over a period of time. Changing your mindset can be done with a little bit of willpower – make a list of reasons why you should do a certain thing.

How do they impact your life?

Limiting beliefs come from a variety of sources, including our childhood, our friends and peers, the media (particularly social media) and the books we choose to read.

Many of us are not aware of our limiting beliefs, and these beliefs have become so normal that the thought of getting rid of them doesn’t even occur to us.

Limiting beliefs, regardless of what exactly they are for each individual, hold us back from doing the things we would like to do. For example, being afraid of public speaking could mean that you don’t choose a certain study programme since a percentage of assessments require presentations and speaking to a group of people.

How can you change your limiting beliefs?

Becoming aware of what your limiting beliefs are is the first step to getting them out of your mind and your life. Make a list of all the things you believe are limiting you from living to your full potential and you will become more conscious of them each day.

 

Finding Hope In Uncertain Times

There is a lot of uncertainty in life, whether in our personal affairs or in our changing and unsteady political climate. The strategies that most of us rely on to contend with such uncertainty tend to be self-defeating. When we face an uncertain future we often resort to feeling anxious, worrying, complaining, or being negative about events that may never occur.
But some people rise to meet uncertain times with hope and resilience. We need to develop such attitudes if we want to be successful in the face of life’s ups and downs.
What does having hope mean? Think of how you handle difficult situations. Do you offer platitudes like, “I hope everything will work out”? Unfortunately, this is just a way of disengaging or checking out of a difficult situation. True hope comes from a source much deeper, your core. At your core, there are vital qualities that help to determine how much hope you yourself feel, as well as what you can offer to others. Hope is an essential component in facing any type of uncertainty, from layoffs, to promotions, to moving, and to the current state of the world.
Hope’s Primary Qualities
• Strength – You draw from inner strength to tap into your personal powers.
• Resilience – You bounce back when faced with setbacks and obstacles.
• Optimism – You stay positive despite the challenges ahead of you.
The above qualities are the antithesis of pessimism, complaining, and worry. Rather than be self-defeatist, you can be strong, resilient, and optimistic, and in this way improve your self-esteem.
Hope is essential for handling a crisis but it can also serve as your core value on a daily basis. Uncertainty can arrive at any time, whether it appears in a personal issue, a business issue, a national event, or a global event. The situation doesn’t even necessarily need to be negative. It could be the uncertainty and excitement of starting your own business.
Now, let’s take a closer look at the qualities that were mentioned above.
Strength
Most of us are all too willing to give away our power. Yet, what could be a more hopeless situation than being without power? This can happen in both business and personal relationships. You can find yourself going along with something you disagree with simply because you don’t have the strength or power to speak up.
Retaining power means that you can stand up for yourself, that you can overcome resistance, that you can turn a catastrophe into an opportunity. True strength is in the core of your being. It’s a quiet calm that isn’t disturbed by events or the turmoil of emotions.
Inner strength established self-power that will anchor, uplift, and encourage you.
Resilience
We often see the elderly celebrated in the media for reaching 100. They are always happy to share the secret to their long life. They all have different secrets, from a cigarette and a glass of whiskey every day, to 3 glasses of red wine a week.
The truth is that they didn’t win the gene pool lottery, nor were they immune to the woes of life. They were resilient. They faced hard times and bounced back, shook defeat off at every turn. Being resilient is the true secret to avoiding victimhood.
It isn’t about positive thinking. When we’re faced with sadness, it’s healthy to deal with sadness; when we lose a loved one, grief is natural.
Resilience and overcoming adversity comes from a strong sense of self.
Optimism
Society has taught us that life is difficult, that struggling is the norm. Society wants us to believe that the safest place for us is behind a wall. In this environment, optimism seems foolish and unrealistic. Yet, when we meet people who are truly optimistic, we are jealous of their cheerfulness. Attitudes of pessimism, skepticism, and cynicism come from fear and distrust. Life can take care of itself, that’s the attitude of optimism.

Finding hope in uncertain times is easier than you think, it’s within you.

 

 

This Week’s Challenges: July 16 – 22 (OWPC & WW)

Tourmaline .

*Sorry for the inactivity. I’m out of town through this week. Challenge links and comment responses will come within the following week. 💜

A new week means new challenge themes!


One Word Photo Challenge: Hideout

If you want to share a literal image of the actual word, do that. But if you’d rather play with word association, post something that reminds you of the specific word, or something you use the word for, do so. It only has to make sense to you. Have fun and keep on photographing!

Click here to see the full challenge detailsand future themes.

  • Hideout – July 16
  • Hippopotamus – July 23
  • Home – July 30
  • Horse – Aug. 6
  • Hummingbird – Aug. 13

Last week’s contributors to Heron:

  • links coming shortly

Weekly Weather: Dust Storm

This challenge is all about…you guessed it…the weather. Each Sunday, a new topic begins. Share an image, poem…

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