This is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you. You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times a day and make six figure earnings from email marketing.
On the other hand, many other marketers feel that you shouldn’t swamp your list with emails or they’ll get fed up and unsubscribe. So, they mail less often… but they make good money too.
So, who is right? How often do you mail out?
The truth is that there is no right or wrong answer to this question. It depends on several factors ranging from the people on your list to the type of marketer that you want to be. We’ll look at a few tips below and they’ll shed light on how frequently you should mail.
- The Golden Rule
The golden rule is that you should do unto others as you’d want others to do unto you. If you do not mind receiving several emails from marketers promoting products every single day, you’d probably have no qualms mailing your list daily or even several times a day.
However, if you prefer getting one email every 3 or 4 days from a marketer and daily emails seem like too much for you, you can choose to email every 3 or 4 days. You’ll feel better about yourself… and this will reflect in your emails.
You’ll also attract subscribers who prefer fewer but better emails. It’s of vital importance that you do what’s right for you and your list. If several people on your list tell you that they prefer fewer emails, then mail less frequently. You must have a ‘feel’ for your list.
- What type of marketer do you want to be
There are two types of marketers when it comes to email marketing. One type follows the ‘Churn and Burn’ method of email marketing. Basically, they release products constantly and use traffic generation methods such as solo ads and paid ads to build their list.
They then hammer this list with emails promoting offer after offer after offer. This can be very effective, and they may make thousands of dollars doing it. However, they’ll burn out their list quick and this explains why they keep having to add new subscribers to the list.
The second type of marketer sends fewer emails to the list and he or she is more concerned about building a relationship and rapport with the list. The focus is on repeat customers and the long-term value of the customer.
Their goal here is to build a business and not sacrifice long term profits for short term rewards. Providing value and helping their list is put ahead of short term profits. They treat their subscribers as people and not cash cows.
Both methods are just as profitable… and ultimately, you should choose one that you’re comfortable with.
- Do you have something to sell?
If you feel like you have something to sell to your subscriber that will be of value to them, cast aside your hesitation and mail away. Just make sure you exercise due diligence and check the product out first.
Never make the mistake of blindly promoting a product that you don’t have a clue about. Like they say, trust takes years to earn and seconds to break.
A good practice to follow will be to always have a link to something a subscriber can buy. Even when you’re sharing information and providing value to your list, there should always be one link in your email that will take them to your store or a product that they could buy.
Curious subscribers will click on the links and you will make sales. So, even if your emails are purely helpful content, do find a way to add a link or two subtly within the email that could lead to sales. After all, you are a marketer and you do need an income to keep your business going.
At the end of the day, the best way to know how often you should email your list is to self-reflect on your business goals and to do what is comfortable for you. Monitor your email open rates, click through rates and unsubscribes. With these stats you’ll have all the information you need to figure out just how often your list wants to hear from you.