Understanding How Action Beats Intention… and Why Inertia Will Ruin Your Chances of Succeeding Online


There is a quote in Christopher MacDougall’s book, Born To Run… “Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.”

This meaningful quote applies to internet marketing too. One of the biggest mistakes that beginner marketers make is that they never take action. They never start ‘running.’

In this article, we’ll look a few tips on taking action and meeting your online marketing goals. The info here is very important and following the tips below is a grim necessity to building a successful online business. It may not be all fun and games… but it’s what you need to do.


  • Prioritize your activities

You absolutely need to do what matters when it matters. You need to focus on completing your income generating activities for the day first. Initially, you may choose to just set 3 tasks for yourself daily.

If you do video marketing, that may mean creating a few videos. If you’re a blogger, you may need to write a pillar article for your blog. If you do paid ads, it might be the dull task of analyzing the statistics.

Whatever the case may be, these are the income generating activities that you absolutely must get done early on in the day. A general rule of thumb is that if you’re doing other tasks to avoid a particular task, that’s exactly the task you need to do first.

You can check your emails or your social media later. First things first. You must take a single task and see it to completion.


  • Have a schedule

You may be amazed at how fast your list of tasks gets out of hand. It is best to have a daily, weekly and monthly schedule. Some tasks like clearing support emails may need to be done daily.

Other tasks like scheduling Facebook posts for the entire week can be done weekly. Monthly tasks could be things like backing up your site or cleaning up your autoresponder list, etc. What’s important is that you have a schedule.


  • Overcome your inertia

It’s very common to see beginner marketers say what they want to do. They are so busy plotting and planning their business, that they never actually take any action. They ask a hundred questions but don’t implement a single answer that they get. They make accountability posts on Facebook but never follow through.

Often times, it’s those people who are silent and don’t say much who end up taking action and meeting their goals.

The point to note is this – get started. You will learn more by doing than by talking about doing. Many beginners keep learning… but never actually put into practice what they’ve learned. All they have is theoretical knowledge but no experience.

You will not make an income online if you never take action. As you take action, you may come across things that you do not know. Now you can learn what you need to and then fix what you don’t know. Learn as you do.

Once you get started, do not stop. A rolling stone gathers no moss. It’s very difficult to get started all over again if you quit or take a break for too long. Keep the momentum going and you will not have inertia to overcome.


  • Productivity

Multitasking seems to be the In-thing these days. Yet, when it comes to your online business, multitasking is not recommended. Do not try to answer emails for a few minutes, while you write a blog post and answer comments on social at the same time.

Multitasking actually prevents you from focusing on your task at hand. In the end, all tasks are done haphazardly and you get nowhere. You need to starve the distractions and feed your focus. Work when you work… and when you rest, you rest.

Like Stephen R Covey said, “The main thing is to keep the main thing the main thing.”

Work in short time blocks and give your work your undivided attention. A lack of concentration will lead to failure. So, be focused and productive.

Apply these 4 tips mindfully and always asses your progress. Plan your goals and do what it takes to meet them. Take action and you will succeed. You are what you do, and not what you say you will do. Period.


Published by Henrietta Watson

Hello my name is Henrietta Watson. I am a mother of a 30 year old daughter and a 23 year old son. I also have a 5 year old granddaughter and a 3 year old granddaughter.I am a Security Officer. I also write short stories, blogs and poems. I like cooking,grilling,fishing,skating,playing billiards,going out to eat and going to see movies.

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