Personal Development Conversation Starters

 

 

  1. What one small step will you take now?
  2. What one thing can you do this week to help improve your life?
  3. What one thing did you do last week to improve your life?
  4. What result(s) do you want to achieve?
  5. What would you like to do more of? What can you do make that happen?
  6. When did you experience joy this week?
  7. Who are you? Describe yourself in detail.
  8. Who has achieved similar goals as you? What can you learn from them?
  9. Why are you hoping to make this change?
  10. Why haven’t you reached this goal already?
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Personal Development Tips

 

 

  1. Speak to those you admire. Ask them for advice on whatever qualities they have that you want more of.
  2. Spend time creating new, positive habits. These habits will be the foundation to your success.
  3. Strengthen your mind and improve your analytic skills by playing strategy games.
  4. Surround yourself with positive people who have similar goals as you.
  5. Tap into new wisdom every day. Read a book. Listen to an audio. Watch a video.
  6. To get another perspective, ask for feedback from friends and family.
  7. When you find yourself losing focus, ask yourself “why?”. Once you know, you can improve your strategy.
  8. Write to yourself to help overcome any lingering doubts or issues you’re still holding on to.
  9. You cannot avoid difficult people but you can learn to deal with them. Take some people management training if necessary.
  10. Your environment impacts your mood. Create an inspirational area where you spend your most time.

 

If You are Building a List and Not a Tribe, You’re Doing It Wrong

 

If you’ve been doing online marketing for any length of time, you’d have heard the line, “The money is in the list” repeated ad nauseam. Yet, it is true. The money is truly in the list, especially if you have a large and responsive one.

Because of this, thousands of marketers resort to a myriad of methods to grow their list. They focus on the numbers and the size of the list but often fail to realize that quality beats quantity.

It is a fact that there are marketers who have a list of about 10,000 subscribers and can generate six figures a month from this list as compared to many other marketers who have 10 times more subscribers but can’t make even half of what those with the smaller list are making.

The secret to getting the most out of your list is to build a tribe and not a list. You may be wondering, “What’s a tribe… and what’s the difference?”

The difference is that a list is just a group of subscribers who’ve either opted in to get a freebie or they’ve purchased a product of yours and landed on your list. At this stage, the list isn’t too familiar with you and they don’t really know you well.

If you do not establish a relationship with them and you just keep hitting them with email after email, many will unsubscribe and leave because they do not feel a connection with you. You’re just another marketer to them.

A tribe however, is loyal. It takes time to nurture a list till it becomes a tribe. You’ll need to provide value to your list and help them progress towards their goals. Your emails will need to be entertaining and yet, useful.

You’ll need to be honest in your emails and your personality needs to shine. The products you recommend should be good and you must always look out for your tribe because in a sense, since it’s your tribe, you’re the leader. Your vibe attracts your tribe.

Just like any leader knows his tribe well, you’ll need to understand the needs of your list. Create a subscriber avatar. For example, if you’re in the weight loss niche, you must know who your target subscriber is.

It may be a middle-aged woman who could be juggling her career and her family and trying to get her body in shape. Or it could be a busy mom who has had no time to exercise and she’s trying to get rid of a few pounds.

Or it could be an overweight man who wants to get in shape so that he can gain confidence and ladies will start looking at him in a whole new way.

As you can see, all these are different types of people with different needs. You cannot help all of them. You need to pick one specific group or niche and address the needs of these people.

Trying to be everything to everybody is a surefire recipe for failure. Speak in a language that your subscriber can identify with. If your list is mostly comprised of women trying to lose weight on their tummy but you’re talking about getting ripped and muscular, you will not form a bond with your list.

You need to be on the same page as them and know what their needs, goals and dreams are. Now you can help them and provide them the value they need. Once they see that you have their best interests at heart, they’ll trust you and anticipate your emails. You now have a tribe of people who look up to you and want your emails.

It is inevitable that you will get unsubscribes along the way. Do not take this personally or lose sleep over it. To become a navy seal, one needs to go through a series of rigorous of tests and must make the final cut. Many start out but only a select few get through. However, these few are highly trained and have a bond like no other.

In the same way, the people who do not ‘get you’… are better off on someone else’s list. You can’t please everyone. You should be glad to see them go because not only will your autoresponder fees be lower, but you’ll also have a list that’s ‘tight’ and a bunch of subscribers who hang on to your every word.

That is definitely a good place to be. Keep building your list and while you’re doing that, always establish a relationship with your subscribers so that you have a growing list that becomes a tribe.

 

How Often Should You Email?

 

This is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you. You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times a day and make six figure earnings from email marketing.

On the other hand, many other marketers feel that you shouldn’t swamp your list with emails or they’ll get fed up and unsubscribe. So, they mail less often… but they make good money too.

So, who is right? How often do you mail out?

The truth is that there is no right or wrong answer to this question. It depends on several factors ranging from the people on your list to the type of marketer that you want to be. We’ll look at a few tips below and they’ll shed light on how frequently you should mail.

 

  • The Golden Rule

The golden rule is that you should do unto others as you’d want others to do unto you. If you do not mind receiving several emails from marketers promoting products every single day, you’d probably have no qualms mailing your list daily or even several times a day.

However, if you prefer getting one email every 3 or 4 days from a marketer and daily emails seem like too much for you, you can choose to email every 3 or 4 days. You’ll feel better about yourself… and this will reflect in your emails.

You’ll also attract subscribers who prefer fewer but better emails. It’s of vital importance that you do what’s right for you and your list. If several people on your list tell you that they prefer fewer emails, then mail less frequently. You must have a ‘feel’ for your list.

 

  • What type of marketer do you want to be

There are two types of marketers when it comes to email marketing. One type follows the ‘Churn and Burn’ method of email marketing. Basically, they release products constantly and use traffic generation methods such as solo ads and paid ads to build their list.

They then hammer this list with emails promoting offer after offer after offer. This can be very effective, and they may make thousands of dollars doing it. However, they’ll burn out their list quick and this explains why they keep having to add new subscribers to the list.

The second type of marketer sends fewer emails to the list and he or she is more concerned about building a relationship and rapport with the list. The focus is on repeat customers and the long-term value of the customer.

Their goal here is to build a business and not sacrifice long term profits for short term rewards. Providing value and helping their list is put ahead of short term profits. They treat their subscribers as people and not cash cows.

Both methods are just as profitable… and ultimately, you should choose one that you’re comfortable with.

 

  • Do you have something to sell?

If you feel like you have something to sell to your subscriber that will be of value to them, cast aside your hesitation and mail away. Just make sure you exercise due diligence and check the product out first.

Never make the mistake of blindly promoting a product that you don’t have a clue about. Like they say, trust takes years to earn and seconds to break.

A good practice to follow will be to always have a link to something a subscriber can buy. Even when you’re sharing information and providing value to your list, there should always be one link in your email that will take them to your store or a product that they could buy.

Curious subscribers will click on the links and you will make sales. So, even if your emails are purely helpful content, do find a way to add a link or two subtly within the email that could lead to sales. After all, you are a marketer and you do need an income to keep your business going.

At the end of the day, the best way to know how often you should email your list is to self-reflect on your business goals and to do what is comfortable for you. Monitor your email open rates, click through rates and unsubscribes. With these stats you’ll have all the information you need to figure out just how often your list wants to hear from you.

 

Finding the Right Balance between Delivering Value and Selling In Your Emails

 

Every email marketer must find the right balance between delivering value and promoting products. That’s the only way to ensure the longevity of your list and the loyalty of your subscribers.

If you keep mailing out for offer after offer without giving any value, you’ll appear ‘spammy’ and many of your subscribers will get annoyed and leave. If you keep providing value and giving out freebies, you’ll condition your list to only expect free gifts and they’ll not be inclined to purchase anything from you.

So, finding the right balance is of paramount importance to keeping you in the green. Most subscribers innately know that you’re running a business and will have to promote offers every now and then to cover your business costs and generate profits.

In fact, if you do your email marketing well, your list will be supportive of your business and will purchase your products or the products you recommend. Email marketing is all about having a relationship with your list… and just like every relationship, there must be give and take.

In this article, we’ll look at 3 methods that you can employ to strike the right balance between providing value and making money through promotions.

 

  • Provide tools and tips

Your subscribers are on your list to learn from you. They’re looking for information that can help them with whatever their goals are. If you have a weight loss list, your subscribers will want to know tips and tricks to lose weight. If they’re on a gardening list, they’ll want to know the latest methods to grow healthier vegetables or have a better garden.

Your job as an email marketer is to share pertinent, useful and applicable information to them on a regular basis. It’s imperative that your knowledge be shared so that they can learn something from you.

Share with them what works for you. This will keep them hooked to your emails and they’ll be less likely to leave.

 

  • Giving gifts or bonuses

If you’re an affiliate marketer, you may need to give attractive bonuses to woo your list so that they buy through your link. This is especially true if you’re in the make money online niche and the product launches are highly competitive. Potential buyers will look around for the best bonuses before they make a purchase.

So, you’ll want to set up a good bonus as and when you can. That said, you do not need to provide a bonus every single time. If you’ve been providing enough value, your subscribers should purchase from you just because they like you.

It is a delicate balancing act here to get the list to purchase without always expecting a bonus… but it can be done.

If you’re in other niches, you could give out gifts like free reports or discount coupons or get special deals for your list that isn’t available elsewhere.

 

  • Offer help when you can

One of the best ways to increase engagement in your list is to be contactable. If you’re a successful marketer, you may hire a virtual assistant to assist you with support issues. Ask your list to contact you if they have questions or need help… and when they do, help them out.

If you recommend a product, you can always help them with any issues they may face using it. Be proactive and do what you can to make your subscriber achieve their goals.

Finding the right balance is all about showing that you care. Overdeliver and help whenever you can… and when you have something to sell, your list will support you and not unsubscribe because they think that you’re only looking out for number one.

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar